Strategies that actually get done.
We’re the public media veterans who bridge the gap between big plans and the teams who execute them. 50+ years of combined experience. Zero shelf-dusting strategic plans.
Started on a napkin. Built on decades of experience.
The idea to start Tailwind Collective started the way all good stories do. As veterans of public media with more than 50 years of combined leadership experience, we realized that our practical experience bridging the gaps between teams could make a real difference.
See How We Help
We build systems that bring teams together.
When production wants creative freedom, communications needs lead time, and operations is worried about budgets, tensions rise. We've been in these shoes. We build workflows, tools, and processes that get work moving and keep it flowing smoothly across organizations.
Let's TalkSix Ways We Move You Forward
Strategic Creation & Clarity
We don't hand you a PDF and walk away. We build strategies alongside your team, pressure-test them against reality, and stay through execution.
- Strategic planning & implementation
- Digital transformation roadmaps
- Change management & leadership coaching
- Cross-departmental workflow optimization
Digital Solutions
From website audits to analytics dashboards to project management system rollouts, we make digital work for your organization instead of against it.
- Website & platform audits
- SEO & analytics setup
- Software implementation & training
- Digital content development
Marketing & Outreach
Your content deserves to be seen. We build marketing systems that connect your stories to the communities that need them.
- Digital advertising & campaigns
- Email marketing & retention
- Branding support
- Donor experience optimization
Audience Development
Building real relationships, not just follower counts. Data-driven insights paired with creative storytelling that keeps people coming back.
- Audience research & segmentation
- Community engagement strategies
- Content personalization
- Platform-specific growth
Capacity Building
When your team is stretched thin, we step in as an extension of your staff. No ramp-up time needed. We've done this work before.
- Peak workload support
- Process documentation
- Organizational restructuring
- Team onboarding & training
Professional Development
Custom workshops, training modules, and coaching that actually stick. We build your team's skills so you're stronger after we leave.
- Data storytelling training
- Custom workshops (virtual or in-person)
- New tool implementation training
- Organizational needs assessments
Could Your Station Use a Tailwind?
Is your station ready to level up?
Take this 2-minute assessment to find out where Tailwind Collective could make the biggest impact for your organization.
We stay through execution.
Most consultants hand over a strategy deck and disappear. We stick around to make sure it actually happens.
We speak every team's language.
Production, communications, development, leadership. We've sat in every seat, so we know what each team actually needs to hear.
We build systems, not dependencies.
Our goal is to make ourselves unnecessary. We build workflows, train teams, and leave you stronger than we found you.
50+ Years in the Trenches
Tom Dooley
Emmy-winning producer. Blue-sky visionary. Obsessed with solving complex problems and building workflows that actually work.
Dominic Dezzutti
Entry-level to GM and everything in between. Speaks the language of every department because he's worked in every department.
Kellie May
Digital strategy meets technical depth. Turns organizational chaos into clear systems and cross-team collaboration.
Ready to close the gap between strategy and execution?
No pitch decks. No pressure. Just a conversation about where your station is and where it could be. NETA members get 10% off.
Book a Free Consultation